Stealer: A Unique Blend of Art and Innovation

Unveiling the Award-Winning Eyewear Brand by MUZIK CREATIVE LABEL

Stealer, a brand name ingeniously derived from the homonyms 'steel' and 'steal', reflects the brand's aim to create exceptional eyewear designs using the unique characteristics of steel. The concept behind the brand name is visualized in the pattern and font used in the brand logo and typography, with segments of the alphabet letters cropped away, symbolizing the brand's intent to 'steal' the attention of its consumers.

The brand's unique properties lie in its innovative use of steel, aluminum, and titanium to create dynamic designs each season. The material is not only lightweight but also easily convertible to various designs and curvatures. All Stealer products are carved with the brand logo, brushed in matte finishes, and fitted with end-pieces unique to Stealer eyewear. This attention to detail and commitment to quality sets Stealer apart in the eyewear industry.

The brand's color palette is a nod to its inspiration - steel. The primary colors are silver and grey, with navy as a sub color. Navy, a neutral color, appeals to both male and female consumers and also attracts a younger customer base. This strategic use of color further strengthens the brand's identity and market appeal.

Stealer's journey from concept to realization is a testament to the creative and technical prowess of the MUZIK CREATIVE LABEL team. The Seoul-based project, which started in January 2014 and finished in August 2014, was released along with the 2014 F/W and 2015 S/S eyewear collections in SILMO Paris, August 2014. Despite the challenges, the team maintained consistency in all aspects of point of contact, such as visual elements, to create the Stealer look.

The brand's commitment to innovation and design excellence has been recognized on a global scale. Stealer was awarded Silver in A' Graphics, Illustration and Visual Communication Design Award in 2017. This prestigious accolade is rewarded to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. These designs, admired for their strong technical characteristics and splendid artistic skill, showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder.

In conclusion, Stealer, with its innovative design and unique brand identity, has successfully carved a niche in the eyewear industry. Its recognition at the A' Design Award is a testament to the brand's commitment to innovation, quality, and design excellence. As it continues to 'steal' the attention of consumers worldwide, Stealer stands as a shining example of the fusion of art, design, and technology.